The Fluff Report: Spotlight with BeautyCounter: Revolutionizing the Beauty Industry

May 9, 2014

Spotlight with BeautyCounter: Revolutionizing the Beauty Industry

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I could not be more excited to talk about today's beauty spotlight: Beautycounter. I enlisted the help from Erin Smith, a consultant for BC to tell us more about the environmentally aware company that is changing the way we view skincare by making beautiful products that are safe. I was absolutely floored when using these products! I have the Countertime line, face oil #2 and the lip shine in twig and petal. 

I am so in love with this mission that I signed on to be a consultant as well! I am the only one in Rochester so if you are local and interested in learning more about this amazing company, please let me know! As I've gotten older, I've really felt the pull to be more socially and environmentally responsible and I couldn't think of a better place to start than with the beauty industry! Take a peek at the gorgeous product line here: 


1. What is BeautyCounter?
Beautycounter is revolutionizing the way we look at skincare (and beauty) products.  It's the first in it's class to create a completely safe skincare regimen that produces proven results, all bottled into chic packaging that looks as luxurious as it feels. 
The company stands for being completely transparent, meaning there are no hidden ingredients, fragrances, or dyes in any of the products.  Our ingredient selection process is the strictest in the industry.  The European Union bans 1300 ingredients in all personal care products.  The U.S. bans 11.  (shocking, right?!)  At Beautycounter we ban the same 1300 ingredients as the E.U. and the 11 ingredients banned in the U.S.  In addition to that, we exclude another 100+ ingredients, resulting in over 1500 chemicals that will never make their way into our products.  

2. How did you first hear about it?
I was introduced to Beautycounter by a friend who had recently joined the company.  She is also a mom of small children and I saw how easily this worked into her daily schedule.  Plus I kept hearing buzz about the mission of the company and how amazing the products were!  
3. How long have you been a consultant?
I started in January of this year.  I never imagined that my business could grow as quickly as it has.  It has been such a fun and exciting year so far!

4. Home parties? Do you feel there is a certain stigma about this type of selling and if so-how do you overcome it?
That's a good question!  If I'm being completely honest, I (somewhat) agree that there can be a stigma attached to home parties.  In no way would I group Beautycounter into the same lump as some of the traditional social selling companies though.  There's something so effortless and simple about BC that people are drawn to.  One of the things that stands out to me the most is that it's appealing to such a wide range of people - the yoga instructor, the country club type, the attorney, the soccer mom.... I mean if Gwyneth Paltrow is raving about it, we all want to know about it right?! ;) Selling these amazing products is important but the overall goal of Beautycounter is much bigger - it's to change the industry standard - to get to Washington and have laws passed to create safer products.  
The CEO, Gregg Renfrew, started Beautycounter after she saw a void in the market for safe personal care products that actually produced results, and that were gorgeous to look at.  She's a die hard entrepreneur that has developed companies such as Martha Stewart Weddings and The Honest Company, to name a few.  She could have had this line anywhere - Neimans, Saks, Target, etc., but she knew that social selling was the way to go because it would spread the message and the mission of the company a lot faster than it would, sitting on a shelf at a beauty store. 
With that being said, what I love about this company is that home parties aren't the only way to purchase products.  Anyone can go to the website and place an order.  Meeting a friend for coffee and introducing them to Beautycounter is a great way to spread the word too! 

5. How is Beautycounter different than other organic product lines?
Unfortunately the word "organic" means nothing in the cosmetics industry.  Unlike the food industry, a federal law has not been passed, governing the cosmetics industry since 1938!!  This means that any company can choose to slap the word "organic" on their product.
6. What is your favorite product?
That's a hard one!!  I'm cheating and picking 2!  I would have to say that the lustro face oils are at the top of my list.  They are so silky and hydrating, but not at all greasy!  I also love the Radiance Firming Complex.  In my opinion, it's what takes the Countertime Collection to the next level.

7. What has been a best seller?
We have had such a great response with so many of the products!  In my experience, the day, night, and eye creams (both the Essentials Line and Countertime) are big sellers, as well as the Kidscounter (kids shampoo, wash, conditioner).  Since we're starting to see temperatures rise and showing off more skin, I expect the Sugar Scrub and the Kidscounter SPF to be in high demand.
8. If you host a party, do you receive discounts?
Yes, of course!  Depending on the amount of sales from the party, you will receive "x" amount of products at 50% off.  Reach $500 in sales and you will also receive a free lustro #2 face oil (Jasmine).

9. What is Beautycounter's return policy?
We have a 30 return policy and a 60 day exchange policy.  Purchase whatever you want and if for some reason you're not completely satisfied, just send them back.

10. Do you see them expanding their product line to include more beauty products?
Absolutely!  We are all so excited for the full cosmetics line to launch in the fall!  As the company continues to grow, I'm sure we'll see more products being introduced.  If you (the client) have a particular item in mind that you'd like to see, let us know through the "contact us" tab - we love to hear from our customers!

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